Jonathan Taylor Group
Brand Identity
Jonathan Taylor Group, one of Washington DC’s most sought-after luxury real estate teams, needed a refreshed identity to match their stature within TTR Sotheby’s International Realty. The project included a complete redesign — a new logo mark, art direction of headshot photoshoot, a website powered by Luxury Presence, and a social media strategy.
Photography Art Direction
Art direction for the group photoshoot — sourcing the photographer, developing the mood board, and guiding headshots — was inspired by the dramatic and polished editorial style of Vanity Fair, ensuring the imagery reflected the team’s dynamic personalities while honoring the sophistication and legacy of Sotheby’s.
Photography: Hunter Scott Imagery
Website
The new website, built on Luxury Presence, was selected for its robust IDX integration, which feeds the team’s latest Multiple Listing Service (MLS) to the site. This solution allowed the team to avoid the burden of manually updating listings, ensuring their website always reflected the most current properties with minimal effort.
Social Media
We established a unified brand voice and tone in Instagram to amplify visibility, build community recognition, and position the brand as a leader in the metropolitan DC luxury real estate market. Because content was managed by multiple assistants over time, we developed a comprehensive social media guide — outlining voice, tone, and visual standards — to ensure every post reflected the same level of sophistication and consistency as the brand itself.
